Gavin Stuff, Op-Ed

The Problem with YouTube Recap (and Wrapped)

I say this with all due respect and love for the thousands of hours of programming YouTube as a platform has provided me over the past twenty years: it’s too late to debut YouTube Recap. We live in an era where individual YouTube accounts simply do not work for a Spotify Wrapped-style recap in the grand scheme of things for a significant chunk of the adult user base.

One of the biggest news stories for YouTube this year was the announcement that smart TVs are the most commonly-used device for watching YouTube videos, signalling YouTube videos have become “TV” for a lot of people. Who needs to rely on the dour professionalism and cheesy comedy (the latter usually provided by meteorologists) of a local news broadcast when you can just watch a local vlogger’s update video on your own time (presuming you live in a big enough city to support a vlogging ecosystem)?

The problem with YouTube becoming television for a lot of people is television fundamentally does not work for Spotify Wrapped-style year-end recaps. 

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